Establishing a Long-Range Strategic Plan


Tower Strategy Group’s client, a Top 3 pharmaceuticals player wanted to move from tactical year-over-year execution across its North American channels to a more strategic, multi-year approach. Developing a fact-based, planning framework that client’s internal team could use to set direction and take action year-over-year.


Tower Strategy Group partnered with client’s US Channel Lead and her team of direct reports to:

  • Develop a customized strategic planning framework that set a vision and 5-year roadmap for driving over $20B of business through US channels
  • Establish a yearly operating plan structure that translated that 5-year roadmap into specific, actionable steps with clear owners, clear milestones and measurable targets across all US channels
  • Train client’s channel strategy team on the use of the above frameworks and guide and coach them through the development of their initial strategic plans
  • Synthesize all of the plans developed for not only quality but to ensure alignment with client’s corporate vision


Tower Strategy’s strategic planning framework was adopted by client’s organization, creating much needed consistency and integrity in how growth and innovation strategy within a $20B business is delivered. Serving as the centerpoint for and discipline around how differing assumptions and hypotheses about the growth opportunities available to client are validated, prioritized and funded.